When I grew up, toys wise we had Action Man or Barbie/Sindy; Playmobil; Lego and the one that really captured my childhood, from a genius marketing move from George Lucas, Star Wars Action Figures!
The floodgates since my youth have of course now opened, and figures come with many of the movie blockbusters. I myself have action figures of Bruce Campbell as Ash from the Evil Dead franchise and Johnny Depp as Edward Scissorhands for example!
However, when Lego profits were falling, they came up the idea of cross-marketing with Star Wars. Prior to then, the only ranges were based on ‘real life’ and movie themed lego didn’t exist.This spawned the minifigure, such as Stormtroopers in Lego form
It would be an understatement to say Star Wars Lego was a success, profits quickly returned and Lego is now with one of the biggest toy makers in the world. Furthermore, movie tie-ins have proved incredibly popular, with ranges including Disney
Furthermore, movie tie-ins have proved incredibly popular, with ranges including Disney favourites such as Toy Story; Lord of the Rings; Ghostbusters; Back to the Future and of course those popular comic characters of Marvel and DC Comics.
But now on top of that, Lego have now a new range from their own movies which started with The Lego Movie and you can be sure their Lego Batman Movie will follow with a range.
Big Lego and movie fans have even created their own recreations of famous films and thanks to social media formats such as YouTube, you can find them easily enough. We’ve seen Lego versions online for everything from Jaws to Fifty Shades of Grey!
However, for some of Lego’s potential customers, the film Lego sets are expensive and may not pull in those not interested in lego building. Lego again came up with a solution,
Thanks to some brilliant marketing, they have made their popular figures available separately in their Minifigures range, where for around £2.50 you can buy a packet and you may get the character you want or you can collect them all!
This started with their own characters, but after success with the Lego Movie collection, they are now onto a winner with Disney ranges. I myself, as soon as saw the latest batch announced wanted Stitch (little secret, we cheated, and found him on eBay rather than buy various packs to try and get him)
The mini figure is now a huge success, with companies even creating their own versions of lego, which gives more choice, I myself found a Deadpool from a company called S world.
You can find even more including films such as Pulp Fiction; The Martian; Ed Wood; Horror legends such as Child’s Play favourite Chucky, Freddy Krueger & Hellraiser icon Pinhead (although they tend to have alternate names such as Pincushion face, for licensing reasons) or you can custom make your own. You can find these here:
So the question is who from films would you love to see in Lego form? Do you prefer the lego figure or the traditional action figure made famous from Star Wars? We would love to hear from you here at Barking Mad About Films