When I was a lad, movie merchandise was in general maybe a tie-in magazine, book, badges, jigsaws, T-shirts and the like but along came Star Wars in 1977, which changed everything, instead of ‘Action Man’, the action figure was born, a 5 inch replica of our heroes Han, Luke and the like (as well as Darth and his troopers of course =) Excellent marketing showed the list of … [Read more...]