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Barking Mad About Films

One man and his dog; both barking mad about films

The Failure Of The Movie Trailer

September 7, 2016 by Bill Leave a Comment

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Another day has passed where we at BMAF eagerly await the trailer for Passengers starring Chris Pratt & Jennifer Lawrence.

The film is due out in December so it is unusual for one not to have been released, but it got us thinking that it could be a good thing!

One of our favourite films this year was 10 Cloverfield Lane, in part because we went into the film not knowing anything about it, as a trailer was issued almost less than a month before the film release, and even that didn’t give anything away.

Watch trailer here: 

We love the style of adverts used for films such as Alien; Prometheus and most recently Rogue One, where a warning siren went off to images from the film but with no or little dialogue

Watch the Rogue One trailer here:

We recently got a box set of the Jaws sequels which feature the film trailers, which basically give a narration to some images.

Original Jaws trailer:

This is a style we much prefer, we admit it, we miss Voiceover man!

We blogged earlier this year, that we felt Captain America: Civil War whilst good, left us not wowed as we knew all that was coming from its numerous trailers. (Review here:)

The film in our opinion would have been much better had we not known Spider-Man joined the heroes!

We understand why we now get a teaser trailer then a longer trailer but now thanks to social media to get buzz for films we get teasers of the teaser trailers, alternate trailers from other countries, which give more footage as well as the TV spots, it’s a bit overwhelming, to be honest.

When Roland Emmerich made his Godzilla film in 1998, it featured a trailer just of the creatures foot smashing through the roof of a museum!

Incredibly that scene wasn’t even in the film, yet it didn’t stop us rushing out to see the film. We knew from the teaser and the poster what we should expect so why do we need to see the whole film in a 4-minute trailer?

Watch the trailer made just for promoting Godzilla’s return  here:

Earlier this year, a teaser was released of the live-action version of Disney‘s Beauty and the Beast, featuring the iconic rose & none of the characters, only voices! We would be happy if that was it, we know the story so do we need a longer trailer?

Watch it here:

A film we’re looking forward to is Don’t Breathe, yet we have read the film completely changes in the final 3rd so we have tried to avoid all trailers for it! We think this has only added to our excitement for seeing the film!

Trailers can not only ruin a film giving away the best jokes in a comedy but they can give false expectations, the best example is that of Predators where Adrien Brody was targeted by 100’s of guns whereas the film revealed about 1!

Watch that trailer here:

Trailers are important, they let us know what films are coming soon and at the cinema can be a much-needed break from the tons of adverts for cars & such we get prior to them.

We would like to go back to the former style of a voiceover guy or gal, let the surprise be for us movie goers but sadly we don’t see it happening anytime soon!

What do you think, are we getting too much content from trailers or do you think it’s what we all want, with our desire to post all on Social Media?

Chihuahua with Godzilla head toy
Pepper and the 1998 version of Godzilla! A film we knew we wanted to see from his foot in a trailer, now we would probably see from his head to his tail
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Filed Under: Action, Action film, Advert, Advertising, Behind the scenes, Blockbuster, Blockbuster movies, Chat, Choice, Cinema, Cinema Promotion, Critics, Debate, Decisions, Different, Favourite, Film, Film Chat, Film News, Film observations, Film promotion, Films, fun, Giveaways, Marketing, Memories, Movie Discussion, Movie News, Movie Promotion, nostalgia, Previews, Social Media, teaser trailers, trailer Tagged With: 10 Cloverfield Lane, Adrien Brody, alien, Beauty and the beast, Captain America, Captain America: Civil War, Chris Pratt, Discussion, Disney, Dont Breathe, Film Discussion, Film Marketing, Film Promotion, Film Trailer, Godzilla, Godzilla 1998, Jaws, Jennifer Lawrence, Movie Marketing, Movie Promotion, Movie Trailer, Passengers, predators, prometheus, Rogue One, Rogue One: A Star Wars Story, Roland Emmerich, Social Media, Spider-Man, Teaser trailer, trailer

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